With the ever growing market and options of Coffee Shop brands, it is important for a new one to secure it’s spot among the top cafes in Palakkad. We wanted to make Cafe Story Makers' logo stand out because of this
The first ideas were visualised in the quick pencil sketches to catch the possible silhouette of the future logo. We sat around for 3 days just scribbling & brainstorming which we believe is a significant stage that satisfies several needs. That's when we came to conclusion that we need a logo with name highlighted instead of coffee mug logo or a story telling one. But we needed to include all the story telling, coffee & people in the logo which made it difficult. We love such challenges & after many revisions we finally got one which we were confident to share with client & voila! Client approved it in first submission.
Branding, Brand Guidelines, Brand Identity, Typography, Pakckaging